Speaking Engagements

• “What’s Next for Global Legal Services? Bright Ideas from Industry Leaders,” A symposium sponsored by ELD Project Marketing International, December 9, 2009, by Norm Rubenstein
• “The ACC Value Index: A Call to Action for Law Firms,” LMA Los Angeles Chapter, November 19, 2009, by Kent Zimmermann
• “Using Client Feedback to Inform Positioning Strategy: The Value of Pre-Qualifying Your Branding,” Legal Marketing Association - Southern California Chapter, November 3, 2009, by Norm Rubenstein, Kent Zimmermann
• “Play to Your Audience: The True Integration of Branding and Business Development,” Legal Marketing Association - Philadelphia Chapter, October 15, 2009, by Norm Rubenstein, Kent Zimmermann
• “The New Business of Law: Becoming the Law Firm of the Future,” Center for Competitive Management, October 1, 2009, by Kent Zimmermann
• “The Global Economic Crisis: Navigating Long-term Changes in the Way Clients Buy Legal Services,” Association of Business Trial Lawyers, October 1, 2009, by Peter Zeughauser
• “Marketing for a New World,” 2009 Futures Conference, College of Law Practice Management, September 25, 2009, by Norm Rubenstein
• “New Paradigms in Our Relations with Outside Counsel,” In-House Legal Department Retreat – Procter & Gamble, September 24, 2009, by Lonnie Zwerin
• “A General Counsel’s Perspective: How to Win Partner Buy-In for Client Interviews,” Legal Marketing Association - Southwest Chapter, September 17, 2009, by Kent Zimmermann
• “The Business of Law Firms,” University of San Francisco Law School, September 17, 2009, by Peter Zeughauser

• ZG News
• Speaking Engagements
• Podcasts