A highly regarded marketing and communications professional who has served the legal community for over 25 years, Lonnie Zwerin has been a partner with Zeughauser Group since its founding in 2002.  Lonnie's practice focuses on client growth and retention strategies, practice group planning processes, customized client service programs and interviews, client team programs, and branding and positioning.

In her work with firm leadership, including chairmen, managing partners, office and practice group leaders, chief marketing officers, and their major clients, Lonnie combines extensive knowledge of the legal industry and marketing principles with superior interpersonal and communication skills.

Lonnie earned a reputation as a law firm marketing pioneer while leading the marketing and client services departments at both Heller Ehrman and Pillsbury Winthrop (formerly Pillsbury, Madison & Sutro). She directed the development, implementation, and evaluation of marketing strategies that resulted in increased client satisfaction, enhanced positioning, targeted lateral recruiting, and expanded business-development strategies. A well-known and highly regarded mentor to and manager of professional services staff, Lonnie was responsible for designing the department function and for growing, developing, and training marketing staff to support each firm's strategic objectives.

Prior to her law firm industry focus, Lonnie spent 10 years as a consultant developing and managing strategic communication plans, marketing plans, and positioning initiatives for a wide range of Fortune 100 companies and law firms, including Ernst & Young, Blue Cross of California, Audi, and PG&E.

Lonnie is a frequent speaker at marketing forums, and serves as a marketing resource to several San Francisco-based community and professional organizations. In 1997 she was the first honoree to receive the Rella Lossey Professional Achievement Award from the Bay Area Chapter of LMA. She was named one of California's top 10 marketing directors by California Law Business, and has received numerous awards from both the Bay Area Chapter and National LMA. Lonnie holds a B.A. in English from the University of California at Berkeley.

Zeughauser Group is the firm of choice for legal industry leaders seeking to increase competitive advantage and profitability, enhance market position, and strengthen organizational culture.





Lonnie Zwerin

t: 415.387.4623
m: 415.307.4623
f: 415.668.2537
3701 Sacramento Street, Suite 444
San Francisco, CA 94118 US