As a former senior executive for Kraft Foods and the distilled spirits industry, Mary K Young brings a track record of growth strategy and branding success to her work developing and implementing strategic growth plans for law firms. Her experience spans the disciplines of strategic planning, market research, and branding. She is known for her insightful analysis, drive for tangible results and leading through collaboration. Since she joined Zeughauser Group in 2006, leading law firms have come to rely on her skills as a strategist who can craft powerful growth plans and branding programs that resonate with law firm clients.

Mary K established her reputation as a legal innovator during her tenure as chief marketing officer of Howrey LLP from 2000-2006. Partnering with firm leadership, she was instrumental in the firm's strategic planning initiatives and the integration of a major merger partner. She developed and launched new positioning and advertising for the firm and led the development of its new corporate identity. Between 2001 and 2004, as Howrey extended its footprint to London, Brussels, Amsterdam, and Paris, Mary K developed and implemented the strategic growth plans for each of those offices.

Earlier in her career, Mary K spent several years as a management consultant in Washington, D.C. She received her M.B.A. in 1987 and spent ten years at Kraft Foods in Glenview, IL, where she developed and implemented profit and revenue growth strategies for some of the company's most important products, including Philadelphia Brand Cream Cheese, Kraft Grated Parmesan, and Kraft Singles. As Category Business Director for Kraft Singles, Mary K led a team of 50 professionals and had strategy, revenue, and profit growth responsibility for the $870 million revenue business. She returned to Washington, D.C., in 1997 to serve as Senior Vice President of the Distilled Spirits Council of the United States where she was responsible for developing industry-wide strategy and positioning for the $34 billion distilled spirits industry.

Mary K is committed to help bring legal services to those who lack access to critical legal resources.  She has provided pro bono strategic planning services to a number of organizations, including KIND (Kids in Need of Defense), Catholic Charities Immigration Legal Services, and The Pro Bono Project of New Orleans. She currently serves on the Advisory Board of KIND.

Mary K holds an M.B.A. from the Anderson School of Management at UCLA and an A.B. from Vassar College.

Zeughauser Group is the firm of choice for legal industry leaders seeking to increase competitive advantage and profitability, enhance market position, and strengthen organizational culture.

 

 

 

Mary K Young

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