The Chief Marketing Officer Roundtable

Zeughauser Group Leadership Roundtables for Chief Marketing Officers have been meeting twice annually since 2000.  Our CMO Roundtables are highly interactive sessions deliberately limited in size to enable legal marketers to share best practices and lessons learned in the use of sophisticated communications, marketing, and business-development strategies.  The continuity of our membership over time has fostered a high level of trust among Roundtable members and, in turn, has led to candid and open exploration of the issues they face as professional services marketers.

Recent topics addressed at Zeughauser Group Leadership Roundtables include:

  • What Separates Effective PR Programs from the Average?
  • Hearing Directly from the Source: A General Counsel Panel
  • Fostering Business Development Through Women's Initiatives
  • Achieving the Ideal: Shared Approaches for Determining the Right Size, Structure, and Positions in your Department
  • IT and KM Trends and Their Influence on Legal Marketing
  • Successful Management of Business Development and Marketing Initiatives as a Practice Group Leader
  • Financial State of the Industry
  • Internal and External Communications: A Case Study in Message Management

In addition, every Roundtable includes a Round Robin discussion of topics of current interest to the members in attendance.

Roundtable members also participate in periodic Zeughauser Group-sponsored benchmarking studies, such as our recent Law Firm Marketing Departments and Budgets.

In addition, shortly following each meeting's conclusion, Roundtable members receive our "Roundtable members only" report—CMO Roundtable Leadership Insights—summarizing the issues discussed at the most recent meeting.  Members are permitted and encouraged to share Insights with members of their firm's management team.

Meeting Logistics

CMO Roundtables are conducted in February and in either June or July of each year.  The meetings begin Thursday at 8:30 a.m. and conclude for the day by 5:00 p.m.  On Fridays the meetings begin at 8:30 a.m. and conclude at noon.

We host a dinner Wednesday evening before each meeting for those who arrive in time.  We also host a Thursday evening dinner for all attendees as well as a dinner on Friday evening for those participants who remain in town and would like to join us.  Spouses and significant others are invited to all of our dinners.  Dress is business casual (no jackets required).  The registration fee includes all meals.  For each meeting, we reserve a block of rooms at a special rate at the hotel where the Roundtable is meeting.

Roundtable membership is paid on an annual basis.  Members are welcome to send a senior marketer on their team in their stead if they are unable to attend a session.

More Information

If you would like more information about our Leadership Roundtable for Chief Marketing Officers, please email