It’s natural that law firms overhaul their image to win and keep clients. But experts say recruiting and retaining talent should be key considerations too.  Mary K Young points out the importance of defining the target audience when developing a branding approach and that other industries that rely heavily on talent have made more of an investment in crafting their image and brand around employees and hiring considerations.

Mary K Young offers some insights into how law firms could handle changes at the firm -  specifically, attorney departures - and how to communicate these changes internally as well as to firm clients, and how law firm culture can impact the hiring and recruitment process.

Zeughauser Group's 2018 Pocket Guide to the American Lawyer Rankings of the Am Law 200 by Profits Per Equity Partner and by Value Per Lawyer; The A-List; The Global 100; and The Corporate Scorecard.

You can download the ZGuide here

If you would like a hard copy of the 2018 ZGuide, please send an email to [email protected] with "2018 ZGuide Request" in the subject line and provide your mailing address.

Results of our survey conducted in partnership with Greentarget that focuses on the information consumption attitudes, behaviors and tendencies of in-house counsel. The report includes practical guidance to help law firms compete for greater share of voice among corporate legal departments.

Greentarget and Zeughauser Group surveyed In-house counsel as part of our ongoing research into social media and content consumption.

Mary K Young comments on Morgan Lewis's strategies for growth in The American Lawyer piece by Lizzy McLellan

A downloadable pocket guide to Am Law 200 firms with key statistics for 2016:

• number of lawyers and equity partners
• profits per equity partner (PPEP)
• gross revenue and rank by gross revenue (GR)
• revenue per lawyer and rank by revenue per lawyer (RPL)
• compensation average for all partners