Search Results | Zeughauser Group

September 2019

2019 ZGuide to Leading Law Firms

Zeughauser Group's 2019 Pocket Guide to the American Lawyer Rankings of the Am Law 200 by Profits Per Equity Partner and by Value Per Lawyer; The A-List; The Global 100; The Global 200; The China 45; and The Corporate Scorecard.

You can download the ZGuide here

If you would like a hard copy of the 2019 ZGuide, please send an email to zgadmin@consultzg.com with "2019 ZGuide Request" in the subject line and provide your mailing address.

Branding, Client Service Interviews, Leadership Development, Management Consulting, Marketing Organization Design, Marketing Planning, Mergers and Acquisitions, Strategic Planning | Publications and Articles

July 25, 2019

2019 State of Digital & Content Marketing Survey

Results of our survey conducted in partnership with Greentarget that focuses on the information consumption attitudes, behaviors and tendencies of in-house counsel. The report includes practical guidance to help law firms compete for greater share of voice among corporate legal departments.

Branding, Marketing Planning | Publications and Articles | Norm Rubenstein, Mary K Young

May 1, 2019

Who's Getting Left Out as Law Firms Race to Rebrand?

It’s natural that law firms overhaul their image to win and keep clients. But experts say recruiting and retaining talent should be key considerations too. Mary K Young points out the importance of defining the target audience when developing a branding approach and that other industries that rely heavily on talent have made more of an investment in crafting their image and brand around employees and hiring considerations.

Branding, Leadership Development | News Mentions | Mary K Young | The American Lawyer

February 5, 2019

Communicating Staffing Changes and Finding Talent in Law Firms: Comings & Goings

Mary K Young offers some insights into how law firms could handle changes at the firm - specifically, attorney departures - and how to communicate these changes internally as well as to firm clients, and how law firm culture can impact the hiring and recruitment process.

Branding, Management Consulting, Marketing Planning, Strategic Planning | News Mentions | Mary K Young | The National Law Review

September 22, 2018

2018 ZGuide to Leading Law Firms

Zeughauser Group's 2018 Pocket Guide to the American Lawyer Rankings of the Am Law 200 by Profits Per Equity Partner and by Value Per Lawyer; The A-List; The Global 100; and The Corporate Scorecard.

You can download the ZGuide here

If you would like a hard copy of the 2018 ZGuide, please send an email to zgadmin@consultzg.com with "2018 ZGuide Request" in the subject line and provide your mailing address.

Branding, Client Service Interviews, Leadership Development, Management Consulting, Marketing Organization Design, Marketing Planning, Mergers and Acquisitions, Strategic Planning | Publications and Articles

June 2018

2018 State of Digital & Content Marketing Survey

Results of our survey conducted in partnership with Greentarget that focuses on the information consumption attitudes, behaviors and tendencies of in-house counsel. The report includes practical guidance to help law firms compete for greater share of voice among corporate legal departments.

Branding, Marketing Planning | Publications and Articles | Norm Rubenstein, Mary K Young

June 2017

2017 State of Digital & Content Marketing Survey

Greentarget and Zeughauser Group surveyed In-house counsel as part of our ongoing research into social media and content consumption.

Branding, Marketing Planning | Publications and Articles | Norm Rubenstein, Mary K Young

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