Marketing a law firm has been a challenging proposition during the pandemic, with offices closed and clients working in their homes. Some law firms have added entertaining relationship events to their marketing strategies, like wine tastings or book clubs over Zoom. Arent Fox enlisted the help of two popular celebrities for interviews before a Zoom audience that included clients and potential clients. Mary K Young observes that many of these efforts were very successful. She notes that “if you’re going to do something that’s outside the practice of law, it’s best to totally focus on that and do it right, without trying to insert any legal substantive or marketing component. Some people might object that it doesn’t have anything to do with the business of law, but that’s the point of events like this - law is a relationship business. These events bring people together.”