Our insights about markets, trends, and emerging best practices help clients achieve market leadership.

Filter by:

Service Area
Content Type
Consultant

Results:

Your Filters
Marketing Organization Design, Article

September 2020

2020 ZGuide to Leading Law Firms

Zeughauser Group's 2020 Pocket Guide to the American Lawyer Rankings of the Am Law 200 by Profits Per Equity Partner and by Value Per Lawyer; The A-List; The Global 100; The Global 200; The China 45; The Asia 50; and The Corporate Scorecard.

You can download the ZGuide here.

If you would like a hard copy of the 2020 ZGuide, please send an email to zgadmin@consultzg.com with "2020 ZGuide Request" in the subject line and provide your mailing address.

Branding, Client Service Interviews, Leadership Development, Management Consulting, Marketing Organization Design, Marketing Planning, Mergers and Acquisitions, Strategic Planning | Publications and Articles

September 2019

2019 ZGuide to Leading Law Firms

Zeughauser Group's 2019 Pocket Guide to the American Lawyer Rankings of the Am Law 200 by Profits Per Equity Partner and by Value Per Lawyer; The A-List; The Global 100; The Global 200; The China 45; and The Corporate Scorecard.

You can download the ZGuide here

If you would like a hard copy of the 2019 ZGuide, please send an email to zgadmin@consultzg.com with "2019 ZGuide Request" in the subject line and provide your mailing address.

Branding, Client Service Interviews, Leadership Development, Management Consulting, Marketing Organization Design, Marketing Planning, Mergers and Acquisitions, Strategic Planning | Publications and Articles

May 2, 2019

Marketers Should Help Steer Law Firms' Strategic Planning Processes

Marketing can and should be a critical partner in the strategic planning process from inception to implementation. The goal of every law firm should be leadership status in the markets in which it has chosen to compete. Most law firms recognize that they need strategic plans to help them achieve their leadership aspirations. Mary K Young discusses strategic planning as a process through which the firm identifies its most important markets, agrees to a vision for achieving leadership in those markets, and develops and implements a plan for achieving the vision. i.e. how a firm decides where it wants to go and how it will get there.

Marketing Organization Design, Marketing Planning, Strategic Planning | Publications and Articles | Mary K Young | The American Lawyer

March 25, 2019

Strategic Planning for Legal Marketers: Essential Skills for Your Career

Mary K Young discusses the importance of strategic planning as a driver of success in any organization and how strategic plans enhance the success of the marketing and business development team, and outlines the planning process and marketing's role in that process.

Marketing Organization Design, Marketing Planning, Strategic Planning | Publications and Articles | Mary K Young | MLA Mid-Atlantic Region Newsletter