Mary K Young discusses the importance of strategic planning as a driver of success in any organization and how strategic plans enhance the success of the marketing and business development team, and outlines the planning process and marketing's role in that process.

Novel job titles like "chief value officer" and "client relationship manager" have increasingly become part of the Big Law lexicon, but it would be a mistake to assume only large firms are pouring more resources into managing client relationships, according to consultants and law firm professionals.  Mary K Young discusses opportunities firms have to build business through maintaining and strengthening client relationships.

Zeughauser Group's 2018 Pocket Guide to the American Lawyer Rankings of the Am Law 200 by Profits Per Equity Partner and by Value Per Lawyer; The A-List; The Global 100; and The Corporate Scorecard.

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