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Marketing Planning, Article

February 5, 2019

Communicating Staffing Changes and Finding Talent in Law Firms: Comings & Goings

Mary K Young offers some insights into how law firms could handle changes at the firm -  specifically, attorney departures - and how to communicate these changes internally as well as to firm clients, and how law firm culture can impact the hiring and recruitment process.

Branding, Management Consulting, Marketing Planning, Strategic Planning | News Mentions | Mary K Young | The National Law Review

January 31, 2019

ON Strategic Planning for Industry & Practice Groups

On January 31, 2019, Mary K Young, partner, along with Jennifer Simpson Carr, Director, Knapp Marketing, will moderate an in-depth discussion of the strategic planning process during Legalweek in New York City.  Their presentation, using case studies, will provide marketing and business development professionals, particularly those focused at the practice, sector, or office level, the understanding and tools to lead and implement strategic business plans.

Additonal program information and registration forms may be found on the Legalweek website.

Marketing Planning, Strategic Planning | Speaking Engagements | Mary K Young

January 24, 2019

Greener Pastures: Recalibrating Talent & Business Development Models Across the Firm

On January 24, 2019, Mary K Young, partner, will participate in a panel examining best practices in change management and customer engagement in large and small firms. The panel will debate best practices around redeploying or recruiting new talent and engaging customers throughout the transition.

This panel is part of the 26th Annual Marketing Partner Forum - Approaching Inflection: Recalibrating Strategy in the New Client Era at Dana Point, California on January 23-25, 2019.  For additional information on the forum registration may be found on the Marketing Partner Forum website .

Management Consulting, Marketing Planning | Speaking Engagements | Mary K Young

October 12, 2018

'Client Value' Roles are All the Rage in Big Law, but Midsize Firms Are Quietly Taking Notes

Novel job titles like "chief value officer" and "client relationship manager" have increasingly become part of the Big Law lexicon, but it would be a mistake to assume only large firms are pouring more resources into managing client relationships, according to consultants and law firm professionals.  Mary K Young discusses opportunities firms have to build business through maintaining and strengthening client relationships.

Marketing Organization Design, Marketing Planning | News Mentions | Mary K Young | The Mid-Market Report

September 22, 2018

2018 ZGuide to Leading Law Firms

Zeughauser Group's 2018 Pocket Guide to the American Lawyer Rankings of the Am Law 200 by Profits Per Equity Partner and by Value Per Lawyer; The A-List; The Global 100; and The Corporate Scorecard.

You can download the ZGuide here

If you would like a hard copy of the 2018 ZGuide, please send an email to [email protected] with "2018 ZGuide Request" in the subject line and provide your mailing address.

Branding, Client Service Interviews, Leadership Development, Management Consulting, Marketing Organization Design, Marketing Planning, Mergers and Acquisitions, Strategic Planning | Publications and Articles

July 30, 2018

Firms Find Fertile Ground for Growth in Smaller Markets

Certain Midwest and second-tier markets, in terms of population, have garnered interest from large law firms, especially those that serve middle-market clients.  Mary K Young comments on the expansion of firms in the secondary and tertiary markets.

Marketing Planning, Mergers and Acquisitions, Strategic Planning | News Mentions | Mary K Young | The American Lawyer

June 2018

2018 State of Digital & Content Marketing Survey

Results of our survey conducted in partnership with Greentarget that focuses on the information consumption attitudes, behaviors and tendencies of in-house counsel. The report includes practical guidance to help law firms compete for greater share of voice among corporate legal departments.

Branding, Marketing Planning | Publications and Articles | Norm Rubenstein, Mary K Young

June 2017

2017 State of Digital & Content Marketing Survey

Greentarget and Zeughauser Group surveyed In-house counsel as part of our ongoing research into social media and content consumption.

Branding, Marketing Planning | Publications and Articles | Norm Rubenstein, Mary K Young

April 2018

Law Firm Marketing Teams Grow Larger, More Strategic

Law firms continue to increase their marketing headcount at a steady rate, from an average of one marketer per 25 lawyers in 2014 to 1:18 in 2017, according to a benchmarking survey recently released by Zeughauser Group. The most profitable firms invest even more in their marketing teams, with the top quartile among respondents averaging a 1:12 ratio.

This steady increase reflects the realization that strategic, targeted branding and business development initiatives aren’t just window dressing. When synced to the firm’s business plans and strategic goals, they can drive profitability and growth.

Marketing Planning | Publications and Articles | Norm Rubenstein, Mary K Young