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Marketing Planning, Article

September 2019

2019 ZGuide to Leading Law Firms

Zeughauser Group's 2019 Pocket Guide to the American Lawyer Rankings of the Am Law 200 by Profits Per Equity Partner and by Value Per Lawyer; The A-List; The Global 100; The Global 200; The China 45; and The Corporate Scorecard.

You can download the ZGuide here

If you would like a hard copy of the 2019 ZGuide, please send an email to zgadmin@consultzg.com with "2019 ZGuide Request" in the subject line and provide your mailing address.

Branding, Client Service Interviews, Leadership Development, Management Consulting, Marketing Organization Design, Marketing Planning, Mergers and Acquisitions, Strategic Planning | Publications and Articles

July 25, 2019

Memo to Law Firm CMOs: Don't Skimp on Those Partner Bios

Are law firm marketing executives missing the mark in how they engage with in-house counsel about their firms? That’s one potential takeaway from a new survey released Thursday by public relations firm Greentarget and co-sponsored by legal consulting firm Zeughauser Group. The report highlights the ways in-house counsel can diverge from their companies’ C-suites when it comes to how they consume and value marketing. But for law firms, the bigger lesson may be how their own CMOs could be targeting clients more effectively. Peter Zeughauser suggests that an apparent mismatch in how clients and CMOs view social media may have more to do with marketers’ media savvy than with a fundamental difference in how executives consume information

Marketing Planning | News Mentions | Peter Zeughauser | Law.com

July 25, 2019

2019 State of Digital & Content Marketing Survey

Results of our survey conducted in partnership with Greentarget that focuses on the information consumption attitudes, behaviors and tendencies of in-house counsel. The report includes practical guidance to help law firms compete for greater share of voice among corporate legal departments.

Branding, Marketing Planning | Publications and Articles | Norm Rubenstein, Mary K Young

May 2, 2019

Marketers Should Help Steer Law Firms' Strategic Planning Processes

Marketing can and should be a critical partner in the strategic planning process from inception to implementation. The goal of every law firm should be leadership status in the markets in which it has chosen to compete. Most law firms recognize that they need strategic plans to help them achieve their leadership aspirations. Mary K Young discusses strategic planning as a process through which the firm identifies its most important markets, agrees to a vision for achieving leadership in those markets, and develops and implements a plan for achieving the vision. i.e. how a firm decides where it wants to go and how it will get there.

Marketing Organization Design, Marketing Planning, Strategic Planning | Publications and Articles | Mary K Young | The American Lawyer

March 25, 2019

Strategic Planning for Legal Marketers: Essential Skills for Your Career

Mary K Young discusses the importance of strategic planning as a driver of success in any organization and how strategic plans enhance the success of the marketing and business development team, and outlines the planning process and marketing's role in that process.

Marketing Organization Design, Marketing Planning, Strategic Planning | Publications and Articles | Mary K Young | MLA Mid-Atlantic Region Newsletter

February 5, 2019

Communicating Staffing Changes and Finding Talent in Law Firms: Comings & Goings

Mary K Young offers some insights into how law firms could handle changes at the firm -  specifically, attorney departures - and how to communicate these changes internally as well as to firm clients, and how law firm culture can impact the hiring and recruitment process.

Branding, Management Consulting, Marketing Planning, Strategic Planning | News Mentions | Mary K Young | The National Law Review

January 31, 2019

ON Strategic Planning for Industry & Practice Groups

On January 31, 2019, Mary K Young, partner, along with Jennifer Simpson Carr, Director, Knapp Marketing, will moderate an in-depth discussion of the strategic planning process during Legalweek in New York City.  Their presentation, using case studies, will provide marketing and business development professionals, particularly those focused at the practice, sector, or office level, the understanding and tools to lead and implement strategic business plans.

Additonal program information and registration forms may be found on the Legalweek website.

Marketing Planning, Strategic Planning | Speaking Engagements | Mary K Young

January 24, 2019

Greener Pastures: Recalibrating Talent & Business Development Models Across the Firm

On January 24, 2019, Mary K Young, partner, will participate in a panel examining best practices in change management and customer engagement in large and small firms. The panel will debate best practices around redeploying or recruiting new talent and engaging customers throughout the transition.

This panel is part of the 26th Annual Marketing Partner Forum - Approaching Inflection: Recalibrating Strategy in the New Client Era at Dana Point, California on January 23-25, 2019.  For additional information on the forum registration may be found on the Marketing Partner Forum website .

Management Consulting, Marketing Planning | Speaking Engagements | Mary K Young

October 12, 2018

'Client Value' Roles are All the Rage in Big Law, but Midsize Firms Are Quietly Taking Notes

Novel job titles like "chief value officer" and "client relationship manager" have increasingly become part of the Big Law lexicon, but it would be a mistake to assume only large firms are pouring more resources into managing client relationships, according to consultants and law firm professionals.  Mary K Young discusses opportunities firms have to build business through maintaining and strengthening client relationships.

Marketing Organization Design, Marketing Planning | News Mentions | Mary K Young | The Mid-Market Report

September 22, 2018

2018 ZGuide to Leading Law Firms

Zeughauser Group's 2018 Pocket Guide to the American Lawyer Rankings of the Am Law 200 by Profits Per Equity Partner and by Value Per Lawyer; The A-List; The Global 100; and The Corporate Scorecard.

You can download the ZGuide here

If you would like a hard copy of the 2018 ZGuide, please send an email to zgadmin@consultzg.com with "2018 ZGuide Request" in the subject line and provide your mailing address.

Branding, Client Service Interviews, Leadership Development, Management Consulting, Marketing Organization Design, Marketing Planning, Mergers and Acquisitions, Strategic Planning | Publications and Articles

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