Mary K Young will moderate a discussion regarding law firm industry team alignment transformations. The panel will consider the process of realigning practice groups to focus less on “services” and more on industries – including related marketing reorientation
The panel will explore:
- What drives the move to an industry alignment?
- Challenges to getting buy-in from senior partners and practice group leaders.
- Metrics for success. How do you judge that an industry focus is actually working?
- The industry marketing mindset and how it supercharges the concept of cross-marketing.
- Considerations for reorienting and redeveloping marketing materials and focus to speak to target industries.
The session, sponsored by the LMA Mid-Atlantic Region, will be held on Zoom on May 12, 2022, at 12:00 pm EDT.
For more information and to register, visit Industry Team Transformation Insights.