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Leadership Development, Article

May 1, 2019

Who's Getting Left Out as Law Firms Race to Rebrand?

It’s natural that law firms overhaul their image to win and keep clients. But experts say recruiting and retaining talent should be key considerations too.  Mary K Young points out the importance of defining the target audience when developing a branding approach and that other industries that rely heavily on talent have made more of an investment in crafting their image and brand around employees and hiring considerations.

Branding, Leadership Development | News Mentions | Mary K Young | The American Lawyer

April 18, 2019

Law Firm Recruiting Tries to Keep Up with Blockchain Boom

Legal recruiters say there's still huge demand for blockchain expertise, as well as lawyers who understand data privacy. Blockchain and cryptocurrency are fast-growing specializations within the financial industry, and law firms are busily snatching up lawyers with expertise in the emerging fields.  Mary K Young notes that privacy law has also grown tremendously, and that most global and national firms have added significant capabilities in privacy and data security in the last five years.

Management Consulting, Strategic Planning | News Mentions | Mary K Young | Legaltech News

April 3, 2019

Law Firm Strategist Pulls Back Curtain on Trends, Drivers Impacting the Industry Today

Kent Zimmermann is one of the leading strategy advisors to law firms in the United States. Last year, he advised on each of the three largest law firm mergers to close worldwide. He is currently advising multiple firms on active merger discussions, and he is also advising three Am Law 25 firms on firmwide strategy.  Here Kent offers some perspective on legal trends and the challenges and changes facing law firm chairs and managing partners.

Mergers and Acquisitions, Strategic Planning | News Mentions | Kent Zimmermann | The Alexander Group/The Red Report

March 25, 2019

Strategic Planning for Legal Marketers: Essential Skills for Your Career

Mary K Young discusses the importance of strategic planning as a driver of success in any organization and how strategic plans enhance the success of the marketing and business development team, and outlines the planning process and marketing's role in that process.

Marketing Organization Design, Marketing Planning, Strategic Planning | Publications and Articles | Mary K Young | MLA Mid-Atlantic Region Newsletter

February 5, 2019

Communicating Staffing Changes and Finding Talent in Law Firms: Comings & Goings

Mary K Young offers some insights into how law firms could handle changes at the firm -  specifically, attorney departures - and how to communicate these changes internally as well as to firm clients, and how law firm culture can impact the hiring and recruitment process.

Branding, Management Consulting, Marketing Planning, Strategic Planning | News Mentions | Mary K Young | The National Law Review

February 4, 2019

Five Keys to Successfully Transitioning Clients Across Generations

Many law firms are competing to attract and retain client relationships that are increasingly larger pieces of a shrinking overall pie of client spending on outside law firms. In addition, traditional client relationships face four growing competitive forces that are taking market share away from Am Law 200 law firms and creating impediments to transitioning client relationships.  Kent Zimmermann outlines five drivers of successful client succession planning based on best practices of high-performing firms to combat these concerns.

Management Consulting, Strategic Planning | Publications and Articles | Kent Zimmermann | Law.com

January 31, 2019

Everyone Wants a Piece of Fenwick & West

Silicon Valley's tech companies helped establish Fenwick as a force. Now outside law firms have eyes on the region, the work and Fenwick's lawyers.  Kent Zimmermann notes an increased competition for sought-after lawyers and discusses the benefits of occupying a defensible long-term position of preeminence.

Strategic Planning | News Mentions | Kent Zimmermann | The American Lawyer

January 18, 2019

Succession Top of Mind at Law Firms, But Getting It Done Is Hard

As firm leaders of the Boomer generation age, leadership succession planning is key. Polsinelli’s process has taken years and involved consultants, interviews, and questionnaires.  Kent Zimmermann discusses issues that prevent firms from addressing it and some factors to consider when planning for succession.

Leadership Development, Management Consulting, Strategic Planning | News Mentions | Kent Zimmermann | Bloomberg Law

January 2019

2019 Law Firm Leaders Survey Boston

A summary of findings from Zeughauser Group's survey of Boston law firms, focusing on the potential for mergers and combinations, likely growth areas and geographies, and future priorities and challenges.  Survey respondents were exclusively managing partners and other senior leaders of Boston law
firms ranging in size from approximately 10 to 200 attorneys. 

For more information about this survey, contact Kent Zimmermann at zimmermann@consultzg.com or (312) 810-8008.

Mergers and Acquisitions | Publications and Articles | Kent Zimmermann

January 31, 2019

ON Strategic Planning for Industry & Practice Groups

On January 31, 2019, Mary K Young, partner, along with Jennifer Simpson Carr, Director, Knapp Marketing, will moderate an in-depth discussion of the strategic planning process during Legalweek in New York City.  Their presentation, using case studies, will provide marketing and business development professionals, particularly those focused at the practice, sector, or office level, the understanding and tools to lead and implement strategic business plans.

Additonal program information and registration forms may be found on the Legalweek website.

Marketing Planning, Strategic Planning | Speaking Engagements | Mary K Young