Alex Dimitrief, general counsel for GE, discusses the benefits of learning, adapting, and adjusting strategy as a continuous process and how this diverse company manages through change and uses innovation as a competitive strategy. The company’s “fast works” movement—think fast, fail fast, pivot fast—motivates teams developing new products and technologies. It’s not about playing it safe and avoiding mistakes. It’s about moving quickly, failing wisely, and then shifting your focus to the next idea.
The Resilient Series, November 2016