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Marketing Planning, Article

February 2020

Merger Mania and the Marketing Mandate: Strategies - The Journal of Legal Marketing, February 2020

Mergers are everywhere. While mega-mergers grab headlines, many recent law firm combinations have been between 5- to 25-lawyer firms. And with more than 100 combinations taking place annually, they are occurring more frequently than marketers assume.  Mary K Young discusses reasons for the increase in merger activity and the need to maintain a focus on clients as a priority for firms during any merger process.

Marketing Planning, Mergers and Acquisitions, Strategic Planning | News Mentions | Mary K Young | Strategies - The Journal of Legal Marketing

June 2017

2017 State of Digital & Content Marketing Survey

Greentarget and Zeughauser Group surveyed In-house counsel as part of our ongoing research into social media and content consumption.

Branding, Marketing Planning | Publications and Articles | Norm Rubenstein, Mary K Young

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