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June 9, 2020

Caring for Clients During the COVID-19 Crisis

Mary K Young and Alex Dimitrief, via a webinar, will examine what is on the minds of General Counsels and how best to communicate with and serve them in light of the challenges they are facing with COVID-19.  Mary K  and Alex  will hold a conversation that taps into Alex’s unique understanding of what in-house counsel are facing. Alex will draw on his experience helping to guide General Electric through the 2008 global recession among other crises.

The conversation will include a discussion of:

  • What General Counsels are thinking about during this crisis and what their highest priorities are
  • Where relationships with law firms rank on a GC’s list of priorities during a crisis like this and what this means for law firms
  • Things law firms can do to make a good and long-lasting impression on their clients and what law firm relationship partners should avoid doing
  • How marketing and business development staff can help their firms navigate this pandemic
  • Types of communications from law firms that in-house counsel welcome and types to be avoided

June 9, 2020 - 5:00 pm to 6:00 pm

To register for the webinar, please visit the LMA Caring for Clients webpage.

Management Consulting, Marketing Planning, Strategic Planning | Speaking Engagements | Alex Dimitrief, Mary K Young | LMA Mid-Atlantic Region

June 2017

2017 State of Digital & Content Marketing Survey

Greentarget and Zeughauser Group surveyed In-house counsel as part of our ongoing research into social media and content consumption.

Branding, Marketing Planning | Publications and Articles | Norm Rubenstein, Mary K Young

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