Zeughauser Group


Consulting Services

Meet the Challenge of Market Leadership


Zeughauser Group is the industry leader in positioning and branding for law firms. Drawing on decades as law firm and corporate executives, we understand the process that clients and recruits take to choose your firm over others. We have helped develop some of our industry’s most successful branding campaigns for large, multi-practice and multi-office firms, as well as firms focused on specialized practices, sectors, or geographies.

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Client Service Interviews

Client satisfaction is a critical measure of a law firm's success and a prerequisite for market leadership. Zeughauser Group has conducted thousands of successful client service interviews (CSIs) for many industry-leading law firms, including three of the largest 15 law firms in the world.

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Management Consulting

To achieve market leadership, law firms must align their partnership structure, systems, and go-to-market strategies with one another and their strategic vision. We work with firms at all stages of their evolution and across a broad spectrum of challenges and opportunities, including increasing revenue and profitability, defining and implementing performance metrics, and identifying and facilitating combinations.

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Marketing Organization Design

In a challenging market, law firms need high-performance marketing and business development teams that drive growth and profitable revenue. Our Marketing Organization Assessment and Design group ensures that the objectives and priorities of your marketing department are aligned with your firm’s strategic business goals and that your marketing team is structured to maximize its contribution to firm growth and profitability.

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Marketing Planning

In an increasingly crowded marketplace where competition for clients grows more intense every day, law firms must allocate scarce marketing resources to ensure that every dollar spent contributes to firm growth or other key priorities. Our consultants have extensive experience creating marketing and business plans that drive profitable growth for law firms.

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Mergers and Acquisitions

We are preeminent strategic advisors on law firm mergers and acquisitions.We have advised on many of the most successful and historic law firm combinations between firms in the United States, Great Britain, and the People’s Republic of China over the past two decades.

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Strategic Planning

Zeughauser Group has an unparalleled track record in creating strategic growth plans tailored to our clients’ aspirations, leveraging our insight into the legal marketplace as well as our leadership experience consulting with major law firms and their clients.

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State of DEI Content: What Clients Expect From Law Firms and Professional Services Providers

Greentarget and Zeughauser Group’s latest State of Digital & Content Marketing Survey — the first in three years — revealed that clients of professional services firms see diversity, equity and inclusion (DEI) as a key business priority.

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