Choose Market Leadership
Our clients are legal industry leaders who seek to outperform their competitors. They turn to Zeughauser Group to increase competitive advantage and profitability, enhance market position, and strengthen organizational culture. Our consulting bench includes former Global 25 law firm chairs, general counsel, and leading law firm CMOs.
Read moreHow to Win and Protect Client Relationships In the Age of Remote Engagement
A new study of in-house counsel by Greentarget, Zeughauser Group, and Right Hat shows that providing substantive, actionable guidance remains the best way to rise above the noise, preserve existing client relationships, and win new ones.
Learn moreApril 2021
Is Benesch's Lateral-Focused Strategy Paying Off?
In contrast to the yearslong trend of law firm mergers, Ohio-based Benesch Friedlander Coplan & Aronoff has chosen to pursue a growth strategy focused on aggressively recruiting laterals, making more than 70 such hires since the start of 2019 in an approach observers call both impressive and risky. Benesch has every intention to continue growing — and to do so without mergers. Industry experts said the firm's results so far are impressive and promising, but that the strategy is not without potential downsides. Peter Zeughauser observes that for a firm of Benesch's size, it's striking to see 70 laterals in two years.
Read moreJune 2021
Client Communications: What Do Clients Really Want?
Digital client communications soared during the pandemic. Building on a recent survey by Greentarget, Right Hat and Zeughauser Group, moderators John Corey and Mary K Young will ask a panel of three former and current in-house leaders, including Zeughauser Group partner Alex Dimitrief, to discuss the pros and cons of different approaches. They will tell us what breaks through the clutter and what they ignore, what they look for in law firm content and how they prefer it to be presented.
June 8 at 11:00 AM Eastern time
Register for the panel discussion at LMA In-House Counsel Program
Read moreJune 2021
Business Development Success: How a Big Law Event Series Led to 6,000 Guests
Marketing a law firm has been a challenging proposition during the pandemic, with offices closed and clients working in their homes. Some law firms have added entertaining relationship events to their marketing strategies, like wine tastings or book clubs over Zoom. Arent Fox enlisted the help of two popular celebrities for interviews before a Zoom audience that included clients and potential clients. Mary K Young observes that many of these efforts were very successful. She notes that “if you’re going to do something that’s outside the practice of law, it’s best to totally focus on that and do it right, without trying to insert any legal substantive or marketing component. Some people might object that it doesn’t have anything to do with the business of law, but that’s the point of events like this - law is a relationship business. These events bring people together.”
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