Mergers & Acquisitions

There is a reason why law firms considering a merger or acquisition turn to Zeughauser Group for advice.

Marketing Planning

In an increasingly crowded marketplace where competition for clients grows more intense every day, law firms must think and act strategically at all times.

Marketing Organization Design

In a challenging market, law firms need high-performance marketing and business development teams that drive growth and profitable revenue.

Strategic Planning

The strategic allocation of available resources is an imperative for achieving market leadership.

Branding

Market leaders in every industry have one thing in common: a clearly defined brand.

Management Consulting

To achieve market leadership, law firms must align their partnership structure, systems, and go-to-market strategies with one another and their strategic vision.

Leadership Development

Law firms that prioritize leadership and talent development earn back their investments with interest.

Client Service Interviews

Client satisfaction is a critical measure of a law firm's success and a prerequisite for market leadership.

Choose Market Leadership

Our clients are legal industry leaders who seek to outperform their competitors. They turn to Zeughauser Group to increase competitive advantage and profitability, enhance market position, and strengthen organizational culture. Our consulting bench includes former Global 25 law firm chairs, general counsel, and leading law firm CMOs.

2019 State of Digital & Content Marketing Survey

Results of our survey of in-house counsel and C-suite executives, conducted with Greentarget, providing information on types of media consumed, preferred platforms, and attributes of favored content.

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July 2019

3 Firms, 3 Mergers: Measuring Success After 15 Months

Three old-line Texas corporate law firms – Gardere, Andrews Kurth, and Strasburger & Price - each merged with a larger national law firm in April 2018. Fifteen months later, leaders at all three say their marriages have gone better than they expected.

January 2019

Everyone Wants a Piece of Fenwick & West

Silicon Valley's tech companies helped establish Fenwick as a force. Now outside law firms have eyes on the region, the work and Fenwick's lawyers. Kent Zimmermann notes an increased competition for sought-after lawyers and discusses the benefits of occupying a defensible long-term position of preeminence.

May 2019

Marketers Should Help Steer Law Firms' Strategic Planning Processes

Marketing can and should be a critical partner in the strategic planning process from inception to implementation. The goal of every law firm should be leadership status in the markets in which it has chosen to compete. Most law firms recognize that they need strategic plans to help them achieve their leadership aspirations. Mary K Young discusses strategic planning as a process through which the firm identifies its most important markets, agrees to a vision for achieving leadership in those markets, and develops and implements a plan for achieving the vision. i.e. how a firm decides where it wants to go and how it will get there.