Marketing Planning

In an increasingly crowded marketplace where competition for clients grows more intense every day, law firms must think and act strategically at all times.

Strategic Planning

The strategic allocation of available resources is an imperative for achieving market leadership.

Management Consulting

To achieve market leadership, law firms must align their partnership structure, systems, and go-to-market strategies with one another and their strategic vision.

Branding

Market leaders in every industry have one thing in common: a clearly defined brand.

Mergers & Acquisitions

There is a reason why law firms considering a merger or acquisition turn to Zeughauser Group for advice.

Marketing Organization Design

In a challenging market, law firms need high-performance marketing and business development teams that drive growth and profitable revenue.

Choose Market Leadership

Our clients are legal industry leaders who seek to outperform their competitors. They turn to Zeughauser Group to increase competitive advantage and profitability, enhance market position, and strengthen organizational culture. Our consulting bench includes former Global 25 law firm chairs, general counsel, and leading law firm CMOs.

2019 ZGuide to Leading Law Firms

Zeughauser Group's 2019 Pocket Guide to the American Lawyer Rankings of the Am Law 200 by Profits Per Equity Partner and by Value Per Lawyer; The A-List; The Global 100; The Global 200; The China 45; and The Corporate Scorecard.

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March 2020

Inside the Firm Chair’s Brain

R. Bruce McLean will speak at the CMO Summit, LMA Conference on how a legal marketing professional can maintain a “seat at the table” and provide input into a firm’s policies, strategy and leadership. The role of a professional can change dramatically with a switch in firm leadership, or a power shift, merger or acquisition. Learn how to get a seat at the table and stay there, negotiate your salary and that of your team, navigate a leadership change, survive a merger and plan your next move if you don’t survive.

Inside the Firm Chair’s Brain
March 25, 2020

3:30 p.m.–4:00 p.m.

Legal Marketing Association Annual Conference

Gaylord Rockies Resort and Convention Center

Denver, Colorado

For additional program and registration information, visit LMA Conference

January 2020

Sidley Austin’s Private Equity Bet Pays Off as Market Hums

Sidley Austin has shaken up the private equity space, in part using a string of lateral hires from more established PE players to make rapid progress in a market where the top law firms have had practices spanning several decades. Kent Zimmerman discusses the thoughtful concrete strategy that Sidley has developed, the firm’s strength across several sectors as a bridge to build private equity, and its ability to pay market compensation even when the market is very high.

February 2020

Merger Mania and the Marketing Mandate: Strategies - The Journal of Legal Marketing, February 2020

Mergers are everywhere. While mega-mergers grab headlines, many recent law firm combinations have been between 5- to 25-lawyer firms. And with more than 100 combinations taking place annually, they are occurring more frequently than marketers assume. Mary K Young discusses reasons for the increase in merger activity and the need to maintain a focus on clients as a priority for firms during any merger process.