Choose Market Leadership
Our clients are legal industry leaders who seek to outperform their competitors. They turn to Zeughauser Group to increase competitive advantage and profitability, enhance market position, and strengthen organizational culture. Our consulting bench includes former Global 25 law firm chairs, general counsel, and leading law firm CMOs.
Read moreHow to Win and Protect Client Relationships In the Age of Remote Engagement
A new study of in-house counsel by Greentarget, Zeughauser Group, and Right Hat shows that providing substantive, actionable guidance remains the best way to rise above the noise, preserve existing client relationships, and win new ones.
Learn moreDecember 2020
General Counsel's Simple Ask for Outside Counsel: Pick Up the Phone and Call
There are a lot of ways for attorneys to reach prospective and current clients, and the pandemic has only increased the importance of an all-hands-on-deck approach, as lawyers try to replace the face-to-face interactions that used to occur at lunches, networking events and conferences. A new survey of general counsel, conducted jointly by strategic communications firm Greentarget, legal consulting firm Zeughauser Group and B2B branding agency Right Hat LLC suggests that when the messaging is relevant, timely, novel and useful, a simple phone call will do the trick. While law firms have gotten creative in their outreach and content production, the simplicity of a personal, relevant message goes a long way. Norm Rubenstein observes that the fundamentals of marketing and business development have not changed. It really comes down to whether your content and service delivery are aligned with what the client wants.
Read moreDecember 2020
Large Law Firms Learned to Go Lean This Year—but Staying That Way Won't Be Easy
It only took being blindsided by a global pandemic to finally impress upon Big Law the importance of trimming the fat. The sudden onset of the pandemic forced law firms to quickly make cuts they otherwise wouldn’t have dreamed of. Many of those measures now seem like they were long overdue. But the real challenge now is figuring out how to keep the weight off. Bruce McLean notes that the caution that prevailed when the pandemic first struck is prevailing for 2021. People believe the economic situation will be quite similar.
Read moreJanuary 2021
Law Firm Merger Predictions For 2021
There has been healthy chatter about the 2021 law firm merger market since last spring, when law firm leaders shuddered at the thought of what damage the COVID-19 crisis might inflict on BigLaw finances. Peter Zeughauser analyzes the BigLaw merger market in 2021 and senses that it seems poised for a return to normal. Indeed, by the end of January, it may feel like a snapback. By the end of 2021, last year's dip in the law firm merger market will be an anomaly, for a number of reasons.
Read more