Ideas & Insights
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July 25, 2019
2019 State of Digital & Content Marketing Survey
Results of our survey conducted in partnership with Greentarget that focuses on the information consumption attitudes, behaviors and tendencies of in-house counsel. The report includes practical guidance to help law firms compete for greater share of voice among corporate legal departments.Read more
July 25, 2019
Memo to Law Firm CMOs: Don't Skimp on Those Partner Bios
Are law firm marketing executives missing the mark in how they engage with in-house counsel about their firms? That’s one potential takeaway from a new survey released Thursday by public relations firm Greentarget and co-sponsored by legal consulting firm Zeughauser Group. The report highlights the ways in-house counsel can diverge from their companies’ C-suites when it comes to how they consume and value marketing. But for law firms, the bigger lesson may be how their own CMOs could be targeting clients more effectively. Peter Zeughauser suggests that an apparent mismatch in how clients and CMOs view social media may have more to do with marketers’ media savvy than with a fundamental difference in how executives consume informationRead more
October 2, 2019
D.C. Law Firm Leaders Optimistic Despite Tighter Market
Zeughauser Group's survey of D.C. law firm leaders indicates optimism despite more competition. Over 58% of firms were approached about a combination, but only some would consider it. Law firm leaders agree competition for talent and clients is tightening in Washington, but they’re optimistic about their businesses and many are committed to growth in the nation’s capital, a Zeughauser Group survey shows.
The new report by the law firm management consultancy group surveyed managing partners and other senior leaders of Washington firms ranging in size from less than 10 to roughly 150 attorneys over the first half of 2019.Read more