Our insights about markets, trends, and emerging best practices help clients achieve market leadership.
March 25, 2019
Strategic Planning for Legal Marketers: Essential Skills for Your Career
Mary K Young discusses the importance of strategic planning as a driver of success in any organization and how strategic plans enhance the success of the marketing and business development team, and outlines the planning process and marketing's role in that process.
Read moreJuly 25, 2019
2019 State of Digital & Content Marketing Survey
Results of our survey conducted in partnership with Greentarget that focuses on the information consumption attitudes, behaviors and tendencies of in-house counsel. The report includes practical guidance to help law firms compete for greater share of voice among corporate legal departments.
Read moreJuly 25, 2019
Memo to Law Firm CMOs: Don't Skimp on Those Partner Bios
Are law firm marketing executives missing the mark in how they engage with in-house counsel about their firms? That’s one potential takeaway from a new survey released Thursday by public relations firm Greentarget and co-sponsored by legal consulting firm Zeughauser Group. The report highlights the ways in-house counsel can diverge from their companies’ C-suites when it comes to how they consume and value marketing. But for law firms, the bigger lesson may be how their own CMOs could be targeting clients more effectively. Peter Zeughauser suggests that an apparent mismatch in how clients and CMOs view social media may have more to do with marketers’ media savvy than with a fundamental difference in how executives consume information
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