Ideas & Insights

Meeting Clients Where They Are: 2022 State of Digital & Content Marketing Report

Our insights about markets, trends, and emerging best practices help clients achieve market leadership.

July 2022

A Trip Never to Forget

In this article, Alex Dimitrief shares his recent experience volunteering in Ukraine. First published in The American Lawyer, this remarkable piece takes us through Alex’s Spring trip to Poland and Ukraine providing aid and raising funds to help the Ukrainian people.

December 1, 2022

Why International Partner Promotions Are Increasingly Important for Some American Law Firms

While international partner promotions were essentially flat from 2021 to 2022 among Am Law 100 firms, some U.S. firms have nonetheless chosen to invest heavily in their global talent. The message from those firms has been clear: Global markets and international talent matter. Mary K Young comments on the rise in international promotions this year and how promotions may relate to each firm’s individual strategy.

December 16, 2022

More U.S. Law Firms Embrace Shortened Names, Dump Ampersands

Several U.S. law firms have rebranded to abbreviated names this year, with Quarles & Brady becoming one of the latest to debut a shortened name and updated logo. Mary K Young observes that the shift to shorter law firm names is far from new and has been happening for about three decades. The shift towards shortening firm names probably started with the trend towards law firms getting bigger and following more traditional marketing principles.