Our insights about markets, trends, and emerging best practices help clients achieve market leadership.
March 25, 2019
Strategic Planning for Legal Marketers: Essential Skills for Your Career
Mary K Young discusses the importance of strategic planning as a driver of success in any organization and how strategic plans enhance the success of the marketing and business development team, and outlines the planning process and marketing's role in that process.
Read moreJune 2018
2018 State of Digital & Content Marketing Survey
Results of our survey conducted in partnership with Greentarget that focuses on the information consumption attitudes, behaviors and tendencies of in-house counsel. The report includes practical guidance to help law firms compete for greater share of voice among corporate legal departments.
Read moreOctober 18, 2018
'Alpha Dog' Still Rules as Quinn Emanuel Sees Growth and Partner Exits
In a year punctuated by prominent partner departures, John Quinn says his firm's bare-bones management structure remains a virtue—and succession planning is for suckers. A lot has changed since a quartet of litigators came together to form Quinn Emanuel Urquhart & Sullivan 32 years ago. From a handful of lawyers in Los Angeles, the firm now boasts 22 offices on four continents, with 800 attorneys generating more than $1 billion in annual revenue. Peter Zeughauser comments on the benefits to law firms of a broad management structure and firm succession planning.
Read more