Mary K Young brings a demonstrated track record of corporate strategy and branding success to her work for Zeughauser Group clients. Her practice focuses on the creation of powerful growth plans and brand strategies and the development of high-performing marketing teams. She is known for insightful analysis, producing tangible results, and leading through collaboration.
Mary K established her reputation as a legal innovator during her tenure as chief marketing officer for Howrey. Partnering with firm leadership, she was instrumental in the firm’s strategic planning initiatives and the integration of a major merger partner. She developed and launched new positioning and advertising for the firm and led the development of its new corporate identity. As Howrey extended its footprint to London, Brussels, Amsterdam, and Paris, Mary K developed and implemented the strategic plans for each of those offices.
Before transitioning to the legal field, Mary K served as a Washington-based policy analyst. She then spent ten years as a business director and brand manager for Kraft Foods, where she developed and implemented profit and revenue growth strategies for some of the company’s most important products. In this capacity, she led a team of 50 professionals and had strategy, revenue, and profit growth responsibility for an $870 million business. She subsequently returned to Washington, D.C. as senior vice president of the Distilled Spirits Council of the United States, responsible for developing industrywide strategy and positioning for the $34 billion distilled spirits industry.
Mary K is a contributor to The American Lawyer and an ALM Intelligence Fellow. She is committed to bringing legal services to those who lack access to critical resources. She has provided pro bono strategic planning services to a number of organizations, including Kids in Need of Defense (KIND), Catholic Charities Immigration Legal Services, and The Pro Bono Project of New Orleans. She currently serves on the KIND Advisory Board.
Mary K holds an M.B.A. from the Anderson School of Management at UCLA and an A.B. from Vassar College.
For a global top 50 law firm, created detailed and integrated strategic plans for seven departments and 45 practice groups
For an Am Law 100 law firm, led the executive board in the creation and implementation of a firmwide reengineering plan to meet client demand for efficiency and enhanced service
For an Am Law 200 firm, led a refresh of the strategic plan followed by implementation of firmwide initiatives to increase partner engagement, improve profitability, enhance the brand, and ensure practice groups and partners created business plans consonant with the firm strategic plan
For a leading global law firm, led an engagement to communicate the global brand through advertising and internal brand integration
For a recently merged Am Law 100 firm, advised on the creation of a new, integrated brand, including positioning, client communications, and a detailed business development plan
For firms ranging in size from 100 lawyers to more than 3,000, conducted reviews of marketing organizations and recommended appropriate functions, structures, levels of spending, position descriptions, technology, and systems; results include higher performance and marketing and business development initiatives that are more likely to drive profitable growth