Our insights about markets, trends, and emerging best practices help clients achieve market leadership.

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Management Consulting

To achieve market leadership, law firms must align their partnership structure, systems, and go-to-market strategies with one another and their strategic vision. We work with firms at all stages of their evolution and across a broad spectrum of challenges and opportunities, including increasing revenue and profitability, defining and implementing performance metrics, and identifying and facilitating combinations.

Mergers and Acquisitions

We are preeminent strategic advisors on law firm mergers and acquisitions.We have advised on many of the most successful and historic law firm combinations between firms in the United States, Great Britain, and the People’s Republic of China over the past two decades.

Strategic Planning

Zeughauser Group has an unparalleled track record in creating strategic growth plans tailored to our clients’ aspirations, leveraging our insight into the legal marketplace as well as our leadership experience consulting with major law firms and their clients.

Marketing Planning

In an increasingly crowded marketplace where competition for clients grows more intense every day, law firms must allocate scarce marketing resources to ensure that every dollar spent contributes to firm growth or other key priorities. Our consultants have extensive experience creating marketing and business plans that drive profitable growth for law firms.

Specialists:
Client Service Interviews

Client satisfaction is a critical measure of a law firm's success and a prerequisite for market leadership. Zeughauser Group has conducted thousands of successful client service interviews (CSIs) for many industry-leading law firms, including three of the largest 15 law firms in the world.

Specialists:
Branding

Zeughauser Group is the industry leader in positioning and branding for law firms. Drawing on decades as law firm and corporate executives, we understand the process that clients and recruits take to choose your firm over others. We have helped develop some of our industry’s most successful branding campaigns for large, multi-practice and multi-office firms, as well as firms focused on specialized practices, sectors, or geographies.

Specialists:
Marketing Organization Design

In a challenging market, law firms need high-performance marketing and business development teams that drive growth and profitable revenue. Our Marketing Organization Assessment and Design group ensures that the objectives and priorities of your marketing department are aligned with your firm’s strategic business goals and that your marketing team is structured to maximize its contribution to firm growth and profitability.

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The Chair and Managing Partner Roundtable

At each meeting we share innovations, best practices, and lessons learned, and we benchmark best management practices among leading law firms.

The Chief Marketing Officer Roundtable

These highly interactive sessions address topics relating to the future of legal marketing and our industry as a whole.

Chief Operating Officer and Executive Director Roundtable

Members give high marks to the focus on highly interactive, facilitated discussions about topics they suggest at each meeting.

January 2025

2025 State of Digital & Content Marketing: Building Connection in the Age of AI

Greentarget and Zeughauser Group’s 2025 State of Digital & Content Marketing: Building Connection in the Age of AI report is our 11th iteration of research into what makes content stand out for C-suite executives and in-house counsel, a topic we’ve been tracking since 2010.

December 2024

Which New York Law Firm Is Next on the Merger Hunt?

Legacy New York firms are seeking to keep pace with growing competition through mergers and acquisitions. Kent Zimmermann observes that small and less profitable firms are growing size and profitability slower, so they have a growing differential on profitability in comparison to higher-performing competitors. And Mary K Young advises smaller clients to be as profitable as they can be in order to get and retain talent.

November 2024

As Associate Business Development Gains Steam in Big Law, Mayer Brown Expands Networking Program

As Big Law budgets grow, law firms are pouring more resources into business development for associates. Mayer Brown recently expanded an associate-driven program run by associates and associate-level employees. Mary K Young notes that every firm is a little bit different in how they develop business.

June 2024

'Laziness' or 'Profit Maximization'? GCs' Frustration Over Law Firm Billing Transparency Boils Over

General counsel say they’ve grown exasperated by law firms’ continued lack of transparency, especially related to billing.

Mary K Young observes that some law firms might need to put systems in place to better track clients’ outside counsel guidelines, which she noted are inherently tricky because there’s no uniformity from one to the next. But she suspects that some of the complaints from general counsel stem from communication breakdowns inside their own companies.