Our insights about markets, trends, and emerging best practices help clients achieve market leadership.
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To achieve market leadership, law firms must align their partnership structure, systems, and go-to-market strategies with one another and their strategic vision. We work with firms at all stages of their evolution and across a broad spectrum of challenges and opportunities, including increasing revenue and profitability, defining and implementing performance metrics, and identifying and facilitating combinations.
We are preeminent strategic advisors on law firm mergers and acquisitions.We have advised on many of the most successful and historic law firm combinations between firms in the United States, Great Britain, and the People’s Republic of China over the past two decades.
Zeughauser Group has an unparalleled track record in creating strategic growth plans tailored to our clients’ aspirations, leveraging our insight into the legal marketplace as well as our leadership experience consulting with major law firms and their clients.
In an increasingly crowded marketplace where competition for clients grows more intense every day, law firms must allocate scarce marketing resources to ensure that every dollar spent contributes to firm growth or other key priorities. Our consultants have extensive experience creating marketing and business plans that drive profitable growth for law firms.
Client satisfaction is a critical measure of a law firm's success and a prerequisite for market leadership. Zeughauser Group has conducted thousands of successful client service interviews (CSIs) for many industry-leading law firms, including three of the largest 15 law firms in the world.
Zeughauser Group is the industry leader in positioning and branding for law firms. Drawing on decades as law firm and corporate executives, we understand the process that clients and recruits take to choose your firm over others. We have helped develop some of our industry’s most successful branding campaigns for large, multi-practice and multi-office firms, as well as firms focused on specialized practices, sectors, or geographies.
In a challenging market, law firms need high-performance marketing and business development teams that drive growth and profitable revenue. Our Marketing Organization Assessment and Design group ensures that the objectives and priorities of your marketing department are aligned with your firm’s strategic business goals and that your marketing team is structured to maximize its contribution to firm growth and profitability.
At each meeting we share innovations, best practices, and lessons learned, and we benchmark best management practices among leading law firms.
These highly interactive sessions address topics relating to the future of legal marketing and our industry as a whole.
Members give high marks to the focus on highly interactive, facilitated discussions about topics they suggest at each meeting.
R. Bruce McLean
November 15, 1946 – May 9, 2024
Our Partner
June 2024
'Laziness' or 'Profit Maximization'? GCs' Frustration Over Law Firm Billing Transparency Boils OverGeneral counsel say they’ve grown exasperated by law firms’ continued lack of transparency, especially related to billing.
Mary K Young observes that some law firms might need to put systems in place to better track clients’ outside counsel guidelines, which she noted are inherently tricky because there’s no uniformity from one to the next. But she suspects that some of the complaints from general counsel stem from communication breakdowns inside their own companies.
January 2024
With Scale Top of Mind, More Law Firms Are Willing to Put Merger Option on TableLaw firm mergers are off to another strong start in 2024, with multiple combinations that span all corners of the continental U.S announced this week. Kent Zimmermann notes that over the past 24 months, higher-performing, higher-quality firms are putting mergers and acquisitions on the table when they hadn’t done so historically. One huge driver on why so many firms are interested in mergers is the recognition of significant benefits of scale.
November 2023
Cravath Salary Raises Pressure Rivals Who Can’t Afford MatchCravath Swaine & Moore’s move to raise associate salaries beyond the scale set by its rival Milbank pressures less-profitable firms to ponder pay bumps they can’t afford. While firms in the top tiers of revenue and profitability are likely to follow Cravath’s lead - and several already have - others in the industry are ill-positioned to do so. Peter Zeughauser observes that the prospect of Cravath-type raises will stress a lot of firms. Some will avoid such raises and suffer the fall-out of “more poaching” from firms that can pay top compensation.