Our insights about markets, trends, and emerging best practices help clients achieve market leadership.
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Results: Strategic Planning
Zeughauser Group has an unparalleled track record in creating strategic growth plans tailored to our clients’ aspirations, leveraging our insight into the legal marketplace as well as our leadership experience consulting with major law firms and their clients.
To achieve market leadership, law firms must align their partnership structure, systems, and go-to-market strategies with one another and their strategic vision. We work with firms at all stages of their evolution and across a broad spectrum of challenges and opportunities, including increasing revenue and profitability, defining and implementing performance metrics, and identifying and facilitating combinations.
We are preeminent strategic advisors on law firm mergers and acquisitions.We have advised on many of the most successful and historic law firm combinations between firms in the United States, Great Britain, and the People’s Republic of China over the past two decades.
In a challenging market, law firms need high-performance marketing and business development teams that drive growth and profitable revenue. Our Marketing Organization Assessment and Design group ensures that the objectives and priorities of your marketing department are aligned with your firm’s strategic business goals and that your marketing team is structured to maximize its contribution to firm growth and profitability.
In an increasingly crowded marketplace where competition for clients grows more intense every day, law firms must allocate scarce marketing resources to ensure that every dollar spent contributes to firm growth or other key priorities. Our consultants have extensive experience creating marketing and business plans that drive profitable growth for law firms.
Client satisfaction is a critical measure of a law firm's success and a prerequisite for market leadership. Zeughauser Group has conducted thousands of successful client service interviews (CSIs) for many industry-leading law firms, including three of the largest 15 law firms in the world.
February 2026
The Outperformers: Lessons from Top Law Firm LeadersThe Outperformers: Lessons from Top Law Firm Leaders
What drives the success of law firms that regularly outperform?
The Outperformers draws on candid conversations with leaders of the profession’s most admired and profitable firms – and a sample of ascendant competitors – to reveal how exceptional firms build and sustain competitive advantage.
Based on extensive, candid interviews with chairs, managing partners, COOs, and senior business professionals, the book explores the leadership approaches, strategic choices, and cultural attributes that have enabled these firms to evolve, adapt, and strengthen over time.
Authored by Kent Zimmermann with journalists Patrick Smith and Carlyn Kolker, The Outperformers is written for firm leaders, partners, and senior professionals who aim not merely to keep pace—but to lead.
February 2026
Outperformers: Lessons from Top Law Firm LeadersWhat distinguishes the world’s most successful law firms from their peers?
The Outperformers draws on candid conversations with leaders of the profession’s most admired and profitable firms to reveal how exceptional firms build and sustain competitive advantage. Through first-hand insights from chairs, managing partners, COOs, and senior business leaders, the book explores how strategic clarity, disciplined execution, and strong leadership cultures drive superior performance in an increasingly competitive legal market.
Authored by Kent Zimmermann with journalists Patrick Smith and Carlyn Kolker, The Outperformers is written for firm leaders, partners, and senior professionals who aim not merely to keep pace—but to lead.
December 2024
Which New York Law Firm Is Next on the Merger Hunt?Legacy New York firms are seeking to keep pace with growing competition through mergers and acquisitions. Kent Zimmermann observes that small and less profitable firms are growing size and profitability slower, so they have a growing differential on profitability in comparison to higher-performing competitors. And Mary K Young advises smaller clients to be as profitable as they can be in order to get and retain talent.
November 2024
As Associate Business Development Gains Steam in Big Law, Mayer Brown Expands Networking ProgramAs Big Law budgets grow, law firms are pouring more resources into business development for associates. Mayer Brown recently expanded an associate-driven program run by associates and associate-level employees. Mary K Young notes that every firm is a little bit different in how they develop business.