Our insights about markets, trends, and emerging best practices help clients achieve market leadership.
Filter by:
Results: Client Service Interviews
Client satisfaction is a critical measure of a law firm's success and a prerequisite for market leadership. Zeughauser Group has conducted thousands of successful client service interviews (CSIs) for many industry-leading law firms, including three of the largest 15 law firms in the world.
Zeughauser Group has an unparalleled track record in creating strategic growth plans tailored to our clients’ aspirations, leveraging our insight into the legal marketplace as well as our leadership experience consulting with major law firms and their clients.
In an increasingly crowded marketplace where competition for clients grows more intense every day, law firms must allocate scarce marketing resources to ensure that every dollar spent contributes to firm growth or other key priorities. Our consultants have extensive experience creating marketing and business plans that drive profitable growth for law firms.
Zeughauser Group is the industry leader in positioning and branding for law firms. Drawing on decades as law firm and corporate executives, we understand the process that clients and recruits take to choose your firm over others. We have helped develop some of our industry’s most successful branding campaigns for large, multi-practice and multi-office firms, as well as firms focused on specialized practices, sectors, or geographies.
To achieve market leadership, law firms must align their partnership structure, systems, and go-to-market strategies with one another and their strategic vision. We work with firms at all stages of their evolution and across a broad spectrum of challenges and opportunities, including increasing revenue and profitability, defining and implementing performance metrics, and identifying and facilitating combinations.
We are preeminent strategic advisors on law firm mergers and acquisitions.We have advised on many of the most successful and historic law firm combinations between firms in the United States, Great Britain, and the People’s Republic of China over the past two decades.
In a challenging market, law firms need high-performance marketing and business development teams that drive growth and profitable revenue. Our Marketing Organization Assessment and Design group ensures that the objectives and priorities of your marketing department are aligned with your firm’s strategic business goals and that your marketing team is structured to maximize its contribution to firm growth and profitability.
December 2023
Clients or Partners? Who Does a Big Law Merger Have to Please More?Kent Zimmermann and Hugh Simons define a merger as one means for a firm to drive its strategy forward. In this article, they discuss what exactly a strategy is, how, in theory, a merger might move a firm forward, and in practice, what tends to happen in a merger.
March 2023
Why Law Firm CMOs Are Taking on More Diversity ResponsibilitiesCorporate clients increasingly are demanding diverse attorney teams and legal advice on their own diversity, equity and inclusion (DE&I) efforts. Mary K. Young observes that chief marketers are increasingly tasked with ensuring companies get a diverse team of attorneys, that their diverse lawyers are being promoted in the media and retained in-house, that law firms’ internal DE&I efforts are being promoted to attract new clients, and that companies are getting the proper legal advice surrounding their own DE&I efforts.
December 2022
State of DEI Content: What Clients Expect from Law Firms and Professional Services ProvidersGreentarget and Zeughauser Group’s latest State of Digital & Content Marketing Survey — our first in three years — revealed that clients of professional services firms see diversity, equity and inclusion (DEI) as a key business priority.
November 15, 2022
2022 State of Digital, Content and DEI SurveyMary K Young, along with John Corey and Betsy Coag, will discuss a recent survey of consumption behaviors, attitudes, and preferences of in-house counsel and executive decision makers. This research pairs client consumption behaviors with practical guidance for law firms and professional service providers on how to break through to these difficult-to-reach audiences. The session will provide an opportunity to learn about the content formats, platforms, and channels that clients frequent and value most, to understand the top reasons content “misses” for clients, and to decode what clients are really looking for in terms of DEI-focused content.
12:00 p.m. CT, November 15, 2022
For additional details and registration information, visit 2022 Survey
April 15, 2022
Former Gibson Dunn Chair Ron Beard Dies at 82Beard spent 38 years at Gibson Dunn, serving as chair from 1991 to 2001 and managing partner from 1991 to 1997. He anticipated the current hyper-competitive law firm marketplace and he helped set Gibson Dunn on its trajectory to become one of the largest firms in the world. A corporate lawyer, he was known for his diversified practice and his global outlook. Upon stepping down from Gibson Dunn, he worked at Zeughauser Group as a consultant. Peter Zeughauser describes him as the inspiration for the practice, noting that Beard was his first client. "He was a pioneer of client-facing activity and one of the first chairs to go out and do client service interviews."